A copywriter (IDK who) had a good idea, and a Belgian company (Impact) made it into a building-sized advertisement. Someone (IDK who) took a picture of that.
Then someone who posts lots of unattributed photos and screenshots from other people to build their fediverse following posted it, without attribution, with some anti-AI snark.
Which keeps getting boosted into my timeline by the same people who complain that generative AI can copy other people's work without attribution. #AIrony