@eslerm @katve @ubuntuasahi Mark "accidentally" made this true to the Ubuntu brand identity; the circle of friends is visually centered. The circle isn't concentric with the box (which makes the "friends" feel cramped), nor are the margins equal (which makes the circle feel wobbly), but somewhere in-between that feels right.
It's a bit subjective, but @javierbyte has a good tool for visual centering if you're curious: https://javier.xyz/visual-center
I just looked at this on a client that makes avatars into circles, though, and it is a bit awkward there! With the Canonical logos we don't ever have a simple square so have managed to avoid this 😆